Intura started as an app for people managers. That was the right place to start, but it was never the full picture.
During early testing, I kept hearing from engineers, designers, and PMs who loved the idea but felt the app wasn't built for them. They were right. The prompts assumed you manage a team. The coaching spoke to you like a leader of people. If you're navigating your org, growing your career, or just trying to show up better at work without a team reporting to you, that framing didn't fit.
So I fixed it. Intura now works for everyone who wants to lead, whether or not they manage a team.
Choose how you work
During onboarding, you now pick whether you manage a team or not. This single choice shapes everything: your daily prompts, your coaching frameworks, your profile, and how the AI speaks to you. You can switch anytime in Settings.
Tailored reflection prompts
If you don't manage a team, your prompts are built around your reality: what you contributed today, who you collaborated with, and what's on your mind. Same structure, different lens. Less "how's your team," more "how are you showing up."
Coaching that fits your role
The AI coach draws on a different set of career and leadership frameworks depending on how you work. For non-managers, that means influence without authority, navigating org dynamics, building career capital, and handling tough conversations with peers and your manager. Not watered-down manager coaching. Purpose-built.
Everything else stays the same
Switching your working style doesn't change the core of how Intura works. The People tab, Follow-Ups, weekly and monthly summaries, and the Coach tab all carry over. Privacy works the same way: your journal entries stay on-device and are never used to train models. The underlying structure is one product with two lenses, so anything added to one benefits both.
Most professional development tools are either built for managers or require HR to buy them. There's nothing personal, private, and self-directed for someone who just wants to get better at their job. Now there is.
