After every pageA short reflection on what you just wrote. Sometimes a pattern, sometimes a question.
- “I still absolutely love Intura”An early Intura user
- “So valuable for people managers”Taylor Bond
- “Reflection is an important leadership muscle”Andi Zink
- “I've always found journaling and reflection to be incredibly helpful”Shashi Thandra, Ph.D.
- “Fantastic, and valuable for busy leaders”Marcus LaRobardiere
- “Such a great idea”Owen Fayle
- “Love the focus on privacy and clarity over noise”Andi Zink
01The problem
The real work of leading lives in your head
Decisions, conversations, tensions, open threads. None of it shows up in a task list, and by Friday it's a blur.
Too much in your headEvery 1:1, every hallway comment, every worry about someone on your team.
No space to processThe day ends and the next one starts. Nothing gets put down.
Reactive, not intentionalWithout a record you lead from memory, and memory picks the loudest thing.
02How it works
Two minutes a day. Intura does the remembering.
You write a few lines at the end of the day. Intura turns them into a weekly summary, follow-ups and 1:1 prep, and gives them back when they're useful.
Every evening
Three questions, not a blank page
What truly mattered, who made a difference, and what's still on your mind. One line is enough. Type it or say it, and attach a photo or PDF to the page.
The moment you save
A reflection back, every time
A short note on what you just wrote. Sometimes a pattern, sometimes a question worth sitting with.
Takeaways
Every week
A weekly summary worth reading
Themes, what gave you energy and what drained it, the loops still open, and what to carry into next week. Free, every week.
From your week
After every week
Follow-ups you actually act on
The week suggests what to carry forward. Pick what you'll act on and it lands in your follow-ups, sorted into focus and open loops, with the person it's for.
Your people
Before every 1:1
Everyone you lead, on one page
Mention someone and Intura gathers it on their page: what you noticed, what's open, how it changed. Prepare turns it into an agenda.
03Kaya AI
A coach who knows your context
Ask about a hard conversation and skip the backstory. Kaya already knows who James is and what happened on Thursday, and she points to what you wrote.
She brings the right idea from ten leadership books, chosen for how you lead. Every idea she opens lands in your Insights library.
Kaya AIHas read your pages
JLJames keeps asking me what to do on every decision. How do I get him to decide on his own?
That doesn't match what you wrote today. You said JLJames took the customer call on his own and it went better than if you'd joined, and on Nov 8 you called him the calm center of a chaotic day.
One thing worth checking before we fix him: when he does bring you a decision, what do you do?
Kaya AI drew on thisThe Coaching HabitThe Advice TrapFast answers keep them asking. Ask what they'd do first.
Every weekThe questions worth thinking through, from the week's pages.
Before a 1:1Prep for one person: what you noticed, what's open, what to ask.
Once a monthA short letter about where you were and one thing to watch.
Everything about Kaya AI →Her library, what she knows about you, and how you decide what she sees.
04Privacy
You write about real people. It stays yours.
There is no Intura account and no database of journals. Your employer can't see it: it's your app on your phone, not a company tool.
On your phone
Everything you write
Locked with Face ID if you like. The journal works fully without Kaya AI.
In your iCloud
Synced by Apple
Your private iCloud database keeps iPhone, iPad and Mac in step. We can't read it.
Sent to Kaya AI
Only after you say yes
Only what a feature needs, passed to the AI model and not kept. Never used to train models.
Keep a day off KayaIt never goes into any AI request.
Forget a personOn every device, with your pages untouched.
Look-back limit3, 6 or 12 months, or everything.
Delete everythingOne button removes it from the app and iCloud.
05Everywhere
On iPhone, iPad and Mac
Write on your phone at the end of the day, read your weekly summary on the iPad, prepare a 1:1 on the Mac. Everything syncs through your own iCloud.
06Who it's for
For people who lead, with or without a title
You pick your working style when you start, and the prompts and Kaya follow it.
- New managers
- Team leads
- Senior ICs and staff engineers
- Senior leaders
Why I built this
I've led design teams for more than ten years, now as Director of Design at NewStore. I built Intura for myself first: a private place to put down the people, priorities and hard decisions at the end of the day, so I don't carry them home.
If something is missing or broken, write me at hello@intura.app.
Henning Witzel-AçikgözDirector of Design, NewStore
07What leaders said
What leaders said at launch
I still absolutely love Intura and do use it daily.
“I reflect more and prioritize better, which is great. Intura gives me exactly the right kind of support, at the right stage of my development. And I think it might be even more useful for us leaders without a formal management position.”
Launch comment on LinkedIn
“Very cool and so valuable for people managers.”
Taylor BondGo-to-Market and AI SystemsLaunch comment on LinkedIn
“Despite considering myself a very reflective person I rarely had the diligence to write these things down. A lightweight tool like this — especially one that helps surface patterns over time without creating more admin overhead — feels intuitively useful. Reflection is an important leadership muscle. Also love the focus on privacy and clarity over noise.”
Andi ZinkTech ExecLaunch comment on LinkedIn
“This is fantastic, and valuable for busy leaders. I can't wait to get in there and try this out — have no doubt this will be a game changer for organization, prioritization and pattern spotting.”
Marcus LaRobardiereMarketing Leader, ABM and BrandLaunch comment on LinkedIn
“Love this! I've always found journaling and reflection to be incredibly helpful. But it requires consistency so having this as a coach would be amazing.”
Shashi Thandra, Ph.D.Product Director, AI and Platform StrategyLaunch comment on LinkedIn
“This is such a great idea, and I know the UI design will be spot on too!”
Owen FayleSolutions Engineering Manager, ShopifyLaunch comment on LinkedIn
“Having an app to help me remember journaling would be great. Even better if it has some useful insights. I'm also more likely to try an app with privacy awareness.”
James LunanProduct Management08Pricing
Free to start. Pro for Kaya.
The daily journal and the weekly summary are free, with no account to create. Pro starts with a 14-day free trial.
Free, always
$0
- Daily journal and reflections
- Weekly summary
- People pages, follow-ups and widgets
- 10 messages a week with Kaya AI
Intura Pro
$24.99 a year, or $3.99 a month
- Unlimited chats with Kaya AI
- Monthly reviews and Kaya's letter
- 1:1 prep for everyone you lead
09Questions
Before you download
What is Intura?
Intura is a leadership journal for iPhone, iPad and Mac. At the end of each day it asks three questions: what mattered, who made a difference, and what's still on your mind. It reflects each entry back, turns each week into a chapter with its themes, energy, open loops and people, and has an AI coach, Kaya AI, that has read your entries. It's built for managers and for people who lead through their expertise.
Is my journal private? Can my company see it?
Your company can't see your Intura journal. Entries are stored on your iPhone and in your own iCloud, not on company systems, and there is no admin or team view. When you use AI features, the entries they need are sent to Intura's server and AI provider to produce the result, then not stored beyond short-lived service logs. No ads, Face ID lock, and one button deletes everything.
What does Kaya AI, the coach, actually do?
Kaya AI is Intura's coach. She answers questions about your work with your own reflections as context: a tough conversation, a decision, a pattern you noticed, or what to raise in a 1:1. She also writes the short reflection after each entry, the weekly and monthly summaries and a short monthly letter. She draws on ten classic leadership books, and you can see what she remembers about you on her profile. You can keep a day or a note off Kaya, have her forget a person, and limit how far back she reads.
How long does it take each day?
Two minutes is enough. Intura asks the same three short questions every evening, so there's no blank page to stare at. Some people write a few lines, others keep the entry open and add to it during the day. The weekly summary takes no extra time because it's built from the entries you already wrote.
Does Intura work on iPad, Mac or Android?
Intura is built for iPhone and also runs on iPad. Macs with Apple silicon (M1 or later) can install the iPad version from the Mac App Store; Apple lists it as not verified for macOS. It needs iOS 26 or later. There is no Android or web version. Your journal syncs between your Apple devices through iCloud.
How much does Intura cost?
The daily journal is free, including the reflection after each entry, the full weekly summary, people pages, follow-ups and 10 coach messages a week. Intura Pro adds monthly reviews, coach chat without the weekly limit and 1:1 prep for $24.99 a year or $3.99 a month, with a 14-day free trial. Subscriptions run through the App Store, so you cancel in your Apple account settings.
Close today's page tonight
Free to download. Two minutes. Three questions.
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