Intura FAQ
Intura is a leadership journal for iPhone: three questions at the end of the day, a reflection back, a weekly summary and an AI coach that has read your entries. These are the questions people ask before they download it.
Last updated by Henning Witzel-Acikgöz, who builds Intura.
Intura is a leadership journal for iPhone. At the end of each day it asks three questions: what mattered, who made a difference, and what's still on your mind. It reflects each entry back, turns your week into a summary of themes, energy, open loops and people, and has an AI coach that has read your entries. It's built for managers and for people who lead through their expertise.
Two minutes is enough. Intura asks the same three short questions every evening, so there's no blank page to stare at. Some people write a few lines, others keep the entry open and add to it during the day. The weekly summary takes no extra time because it's built from the entries you already wrote.
Intura is built for iPhone and also runs on iPad. Macs with Apple silicon (M1 or later) can install the iPad version from the Mac App Store; Apple lists it as not verified for macOS. It needs iOS 26 or later. There is no Android or web version. Your journal syncs between your Apple devices through iCloud.
Nothing breaks if you skip a day in Intura. There's no guilt and no penalty, and the weekly summary works with whatever entries you have. Some weeks you'll write every day, others twice. The value comes from writing regularly over time, not from a perfect streak.
Intura is for people who lead: team leads and engineering, product or design managers, new managers in their first months, senior leaders, and senior individual contributors such as staff engineers who lead through influence. You pick your working style when you start, and the prompts and coaching follow it. It isn't a team tool or a performance-review system.
No. Intura is a private reflection space, not a performance tool. It helps you notice patterns and prepare: each person you mention gets a page with what you noticed and what's unresolved, which you can read before a 1:1. Your notes stay yours and are never shared with your team or employer.
Your company can't see your Intura journal. Entries are stored on your iPhone and in your own iCloud, not on company systems, and there is no admin or team view. When you use AI features, the entries they need are sent to Intura's server and AI provider to produce the result, then not stored beyond short-lived service logs. No ads, Face ID lock, and one button deletes everything.
Intura uses PostHog for product analytics and session replay in the app, so Henning can see where it breaks and what people use. From version 1.2.1 all text is masked in those recordings. There are no ads and no ad trackers in the app. The website uses PostHog and the Meta pixel; the privacy policy lists every provider.
Yes. The journal, people pages and follow-ups work without AI. The app asks for your consent before the first AI feature runs, and AI features only send the entries they need to produce a result. If you never agree, nothing is sent for AI processing.
Yes. Intura can export your journal from Settings, and one button in Settings deletes all your data from the app and your iCloud. Because entries live in your own iCloud, deleting the app's iCloud data in your Apple account settings also removes them.
Intura's coach answers questions about your work with your own reflections as context: a tough conversation, a decision, a pattern you noticed, or what to raise in a 1:1. It also writes the short reflection after each entry and the weekly and monthly summaries. It draws on classic leadership books, and you can see what it remembers about you in the Coach Memory.
The daily journal is free, including the reflection after each entry, the full weekly summary, people pages, follow-ups and 10 coach messages a week. Intura Pro adds monthly reviews, coach chat without the weekly limit and 1:1 prep for $24.99 a year or $3.99 a month, with a 14-day free trial. Subscriptions run through the App Store, so you cancel in your Apple account settings.
When you start Intura Pro in the app you get every Pro feature free for 14 days. You're only charged when the trial ends, and you can cancel any time before that in your App Store settings. If you don't subscribe, you keep the free daily journal and everything you wrote.
Often, yes. Some employers reimburse tools like Intura as professional development or L&D spend, so it's worth asking your manager or HR. The App Store sends a receipt for every payment, which you can attach to the expense claim.